Back in the Easter school holidays we trialled running a children's activity day at the shop. The idea was to encourage more footfall from the local community so that they a) realise there is a Christian Bookshop in town, b) realise it is not staffed by aliens, c) enjoy spending time here, d) become enthusiastic about reading, e)... (I won't bore you with any more!). It was a success! That first activity day saw 19 children with their Mums in the shop enjoying crafts, colouring, book quizzes & storytelling. Okay, so it didn't really generate sales, but that is not always the sole aim behind our ventures.